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Home Staging: Changing the Face of Real Estate


WHY STAGE YOUR HOME?

You’d never wear a wrinkled shirt to a job interview and hope you’ll get the job.  Would you?  So why would you put your home on the market and hope that everyone will see past its imperfections?

Everyone has distractions in their home that will take a buyers eye away from what you are selling (your house), and focus it on your stuff.   Most buyers make up his/her mind within seconds of entering a home. Therefore it is crucial to present the right image, even before the front door is opened.

When you put your home on the market it becomes a commodity.  It has competition.  To compete successfully it must look better than the rest. 

DOES STAGING YOUR HOME REALLY WORK?

Absolutely, Homes that have been "Staged" make a better first impression, appeal to a broader audience, and usually spend less time on the market and sell close to asking price. Have a look at these before and after pictures - then ask yourself - What looks and feels better?


Benefits of Staging

                                     
The #1 reason for Staging... it works! Homes sell faster and/or for more money when they are properly prepared for the market. 

Our Staged® homes have an edge over competitors. A recent Canadian study found that 54% of Canadians think it appropriate to spend $2000 or more in getting their homes ready for sale. A further 25% are willing to spend over $5000. This tells us that the public is ready for Staging and we all know that the buyers are ready to view homes that look and feel better.

Property pictures of a Staged® home will be more effective in any marketing plan. Since 77% of Canadians find their REALTOR® from an online home listing, it makes good sense for a REALTOR® to ensure their listings are presented at their best. 

BEFORE and AFTERS

 

PORCHES AND FRONT HALLS - MAKE THEM WELCOMING

BEFOREAfter StagingAfter (Different View)

This is the same front porch - the left picture is how most people would live in their home and the right picture is staged so that potential buyers are welcomed and it makes a good first impression.

This did not cost any money - items already in the home were used.  We just changed there placement. 

Which porch do you think a potential buyer would be more impressed by? 

 

 

MASTER BEDROOMS - SETTING THE MOOD

BEFORE

AFTER STAGING (Nightime)AFTER STAGING (Daytime)

The master bedroom on the far left is perfectly fine when your home is not up for sale.  After staging this master bedroom it looks and feels inviting. A potential buyer could see themselves relaxing at the end of the day in this master bedroom.

 

DEALING WITH EMPTY ROOMS

BEFORE

AFTER STAGING (Daytime)AFTER STAGING (Nightime)

Empty rooms are not inviting to potential buyers. The bedroom on the far right has been staged and is much more pleasing to look at than an empty room.

Which room do you think a potential buyer would like?

 

Remember: The way you live in your home and the way you live in your home when you are selling it - are two completely different things!

Buyers only know what they see - not the way it is going to be or could be!

 

As an ASP (Accredited Stage Professional), I can provide you with the right information and tools to effectively market your home.

For more information on home staging, please contact me:  elizabeth@nl.rogers.com